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How is governing information a lot like home improvement?
How can you communicate with your customers effectively without properly managing the information about your customers? A vast amount of thought and planning is needed if you are to personalize your...
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Taking a flexible approach to customer master data management
In his recent blog “Did you notice? The ground rules have changed for managing customer information,” Manmohan Gupta talked about customer expectations. He discussed how customers expect to be served...
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Minimize Bad Data to Maximize Your Business
Good data has never been more critical to a business’ operations. It’s the key to capturing and keeping customers – and identifying prospects for future growth. But, with the influx of channels in this...
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